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How Kidfluencers are Changing the Game: A Long Way from the Mickey Mouse Club
Fordham University: McMahon Hall
155 West 60th Street
New York, NY 10023
Wednesday, October 23, 2019, 6:30 PM - 8:30 PM EST
Category: New York Events

Join CMA, The National Association for Media Literacy Education (NAMLE), and Fordham’s Department of Communication & Media Studies for an interactive and collaborative workshop on the next generation of entertainers - Kidfluencers! School-aged content creators and internet influencers have become increasingly popular amongst youth and their families, aided by the rise of fast-evolving internet tools such as YouTube, Instagram, and Tik Tok. What audiences are consuming these new media? What ethical issues regarding privacy, safety, and product promotion are at play? How can media literacy education help us understand this new wave of influence? How will this new form of children’s media continue to evolve?

Date and Time: Wed., Oct. 23, 2019, from 6:30 PM - 8:30 PM

Location: Fordham University: McMahon Hall 155 West 60th Street; NY, NY 10023; Room 205/206 (This venue is ADA-accessible.)

Price: Free for members/$25 for non-members

 

 About our Speakers 

Greg AlkalayGreg Alkalay is the Co-Founder and CEO of batteryPOP, an award-winning digital video network and marketing solution exclusively for kids. A veteran of the children’s media space, Greg launched batteryPOP after 12 years as head writer and senior on-air promotions producer at Nickelodeon, crafting content for today’s rapidly evolving 4-11 year old audience, and introduced batteryPOP's Kidfluencers platform in 2016 to help kid creators reach an off-YouTube audience and work responsibly with brands. Greg is a Princeton University graduate, a 2013 SLP fellow, and the still-cool father of two kids of his own, Harper (9) and Dylan (6).

Sherri Hope Culver serves as Director of the Center for Media and Information Literacy at Temple University, USA where she is an Associate Professor in the Klein College of Media and Communication. Prior to her adventures in academia, she worked as a producer and television executive for over 25 years and currently consults with children’s media companies such as YouTube Kids and Nickelodeon. Sherri is past president of the National Association for Media Literacy Education. She regularly presents internationally on media literacy and children’s media topics. Sherri has authored and co-authored several books, including a chapter in the latest edition of “20 Questions about Youth and the Media” (2018). Her latest venture is the popular podcast “Kids Talk Media.”

Melissa Hunter is the mom of Mommy’s World on YouTube and the founder of Family Video Network. When her daughter, Grace was 8 years old she asked to start a YouTube channel similar to the ones that they watched together before bed. Armed with a webcam they started to review dolls, open blind bags, and film their doll-hunting excursions. Known for their complete lack of professionalism they amassed a fanbase of 750,000 subscribers. For five years they shared their love of dolls and toys with families until Grace chose to retire and live a private life. Still enjoying the process of creating and communicating with viewers, Melissa carried on and rebranded with Mommy’s World. The world of families who create video content for other families to enjoy has become her passion. With Family Video Network she helps creators navigate this new and often confusing industry.

Lewis Freeman (Ph.D., Columbia) is a Senior Lecturer in Fordham University’s Department of Communication and Media Studies. He serves on the Board of Directors of the Children’s Media Association. Previously, he served on the boards of the New York State Communication Association and the Eastern Communication Association and on the Task Force on Discipline Advancement for the National Communication Association. His achievements include receiving the Urban Communication Foundation prize, the New York State Communication Association Neil Postman Mentor Award, a Time Warner Cable grant, two Telly awards, and a book, Sitcom Society: Social Stratification and Social Mobility in Situation Comedy (2008).

 

Michelle Ciulla Lipkin is the Executive Director of the National Association for Media Literacy Education. As Executive Director, Michelle has helped NAMLE grow to be the preeminent media literacy education association in the U.S. She launched the first ever Media Literacy Week in the U.S., developed strategic partnerships with companies such as Trend Micro, Nickelodeon, and Twitter, and restructured both the governance and membership of the organization. Since she began her tenure as Executive Director, NAMLE has grown from 300 members to almost 6,000. She has overseen four national conferences and done countless appearances at conferences and in the media regarding the importance of media literacy education. Since 2017, Michelle has advocated for greater media literacy education through CNN, PBS News Hour, NPR, The New York Times, and Al Jazeera English.