LaToye Adams, President


LaToye Adams is the founder of WonderWhy Consulting LLC. Through WonderWhy, LaToye provides research and education consultation that informs the creation of engaging content and products for children and families.

LaToye was a researcher at Google (onsite via Adecco) where she designed and conducted user experience research on virtual reality and learning management systems. Prior to Google, LaToye was a Research Director at Michael Cohen Group where she led agency research for clients including Nickelodeon’s Bubble Guppies, YouTube Kids & Learning, Scholastic and the US Department of Education. Her love of children’s media was catalyzed by her training at Sesame Workshop and Nickelodeon’s Backyardigans.

LaToye enjoys running, playing ukulele, and biking around Brooklyn. She has been a member of Children’s Media Association since 2009 and is thrilled to serve on the board as President of this amazing organization.